About Us

 Who we are and where we come from!


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hannel Creativity is a Colorado headquartered consulting firm specializing in providing quality services to small businesses in the areas of marketing and sales enablement. Services include, but are not limited to, strategic messaging, website presence, layout, copy and content, marketing collateral and sales tools such as demonstration videos and scripts, presentation decks, speaker notes and product positioning guides. We offer a personalized approach to each client, creating content that truly reflects the nuances of your business and target market, rather than taking a cookie cutter approach to any project. The combination of expertise and individualized approach results in quality deliverables that assist our clients in driving market awareness, generating ongoing demand for their products and services, enabling their sales teams to confidently educate prospects on the value of their solution, and ultimately in winning business. Our goal is to create the highest quality marketing and sales enablement content that results in you, our client, being incredibly successful.

Irina Lewis, Owner and Principal Consultant
Irina has over 15 years of diverse experience in sales engineering, marketing and sales enablement in Fortune 500 as well as medium sized and startup companies. As the founder of Channel Creativity, Irina has worked with software and other technology firms on the creation of marketing strategy, development of collateral and content as well as sales engineering (presales) content and process delivery. Over the course of her career she has done a wide variety of Marketing and Sales Enablement projects including establishing the training process and content for FRx Software partners (enabling them to successfully sell the FRx and Forecaster products), managing training curriculum for Microsoft partners across Office, SQL Server, Business Intelligence and Unified Communications, developing strategic messaging and marketing content (brochures, websites, demo scripts, etc…) for BizNet Software and managing the entire process of video production for streaming demonstrations via the web for a number of BizNet Software partners including Sage, FireStream and Epicor Software. A majority of Irina’s marketing and sales engineering experience lies in the software and high tech arena, across a variety of industries including Business Intelligence, CRM, Web Development, ERP and Corporate Performance Management. When she isn’t working, you can find Irina mountain biking or skiing the Rocky Mountains of Colorado!

The rest of the Channel Creativity Team
A number of talented and experienced individuals work together, hand in hand with Irina, to deliver you the utmost in quality marketing and sales enablement content. They come from a wide background including graphic artistry, presales, project management and public relations, helping to support you in your endeavor to improve your business through increased product/service awareness and representation in your respective market space. When they aren’t working, they too can be found enjoying their families or taking in the great outdoors!

Thank you for your interest in Channel Creativity!

We look forward to working with you!

The Channel Creativity Team

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